Spot Color and Pantone for Skincare Box Logos
Introduction: Spot color and Pantone references help skincare brands communicate logo colors clearly when standard CMYK printing may not reproduce a solid brand shade consistently. A brand may send a packaging designer a logo that looks perfect on a laptop screen, then ask for that same color on a corrugated skincare box. The supplier may respond with a simple question: “Do you have a Pantone reference? ” For readers unfamiliar with packaging print, spot color and Pantone can sound like two names for the same thing. They are closely connected, but they describe different parts of the process. Spot color describes how ink is printed. Pantone describes a standardized color reference used to communicate the intended shade. Understanding the difference makes it easier to discuss custom logo skincare boxes, compare CMYK and spot color printing, and decide when a branded logo needs more controlled color reproduction. How Spot Color Printing Differs From Four-Color CMYK Builds CMYK printing...